Benjamin Moore Paint Store in New York City
About Benjamin Moore Paint
Moore began his business venture in 1883, manufacturing a coating for
walls called Calsom Finish, with his older brother, Robert M. Moore, in
a small building in Brooklyn, New York. A profit was made on operations
in that first year and growth of the business came quickly. In 1889, a
New York Corporation was formed; shortly thereafter the present New
Jersey Corporation was organized.
his earliest years as founder of the Company, Benjamin Moore
articulated a personal philosophy that became the company’s first
credo. He believed the company should pursue "The application of
Intelligence to Industry based upon Integrity." The three key words of
that statement, Intelligence, Industry, and Integrity, were soon
adopted as the three core values of the organization. These values are
also known today as Leadership, Innovation and Performance, as stated
in our Internal Vision. This philosophy continues to serve as the
guiding principle behind Company policy.
"Triangle M" logo in its present day form was developed in 1925 by L.P.
Moore, when the concept of "Integrity, Intelligence, and Industry" was
expanded to be the guiding principle of the Company in its dealing with
customers, suppliers and employees. It signifies the three "I’s" and is
still proudly worn by Benjamin Moore employees on their service pins.
1892, Benjamin Moore refined the process he originally developed for
his Calsom Finish and introduced a new product called MURESCO – a wall
and ceiling finish unique for its time. So popular was MURESCO that it
became a household name and has found a place in Webster’s Standard
Dictionary. Over the years, there followed a number of new and
innovative products: SANI-FLAT, a lead free, decorative, flat finish
that could withstand frequent washings. Then came UTILAC, quick drying
enamel that became a popular replacement for the volatile lacquers of
Due to extraordinary and growing
demand for its paint products, Benjamin Moore and Co. launched an
expansion program in 1897. This was done to provide proper service to a
growing customer base. Over the next ten years, the Company established
a subsidiary in Chicago, and built a factory in that city. It erected a
plant in New Jersey and purchased a factory in Cleveland.
September 7, 1906 the Canadian company was incorporated. Benjamin Moore
was elected president at the first shareholders meeting held on
September 11, 1906. In 1911 Fred Moore, Benjamin’s half brother, became
Treasurer and managing director of the Canadian subsidiary. He later
became the first Canadian residing president in 1937. This laid the
groundwork for what is now Benjamin Moore & Co., Limited. The
company was first established in the City of Toronto. The plant on
Lloyd Avenue was purchased on January 14, 1907. The operation
flourished and a warehouse was opened in Montreal in 1923 and other
warehousing arrangements were established in Halifax, Winnipeg, Regina,
Saskatoon and Vancouver in the ‘20s. Vancouver shipments from Toronto
were sometimes shipped via the Panama Canal, an all water route of
In 1953, a fully equipped
factory in Montreal was built. Still later, in 1962, a third plant was
constructed, this time in Burnaby, British Columbia, which later
relocated to Aldergrove, British Columbia in 1991. In the year 2000,
the North American Company reorganized manufacturing. The Aldergrove
plant ceased manufacturing and became the main office/distribution
centre for the Western Region. Manufacturing in the Toronto plant also
was discontinued after 94 years. The Burlington, Ontario manufacturing
facility (formerly Technical Coatings Co. Limited) was expanded to
centralize all solvent-based production and the Montreal facility also
expanded and became an all-latex facility.
December, 2000 Berkshire Hathaway Inc. purchased Benjamin Moore &
Co. Berkshire Hathaway Inc. is a holding company owning subsidiaries
engaged in a number of diverse business activities. Warren E. Buffett
is Chairman of Berkshire’s Board of Directors. Today Benjamin Moore
& Co., Limited has grown to over 275 dedicated employees, committed
to delivering the finest products and services to Independent
Retailers, Consumers and Contractors across Canada.
rapidly changing economic times we remain focused on our vision and our
strategy of Supporting and Strengthening the Independent Retail Channel
and Protecting, Enhancing and Leveraging the Benjamin Moore Brand. In
support of this strategy the company has introduced exciting programs
like the Signature Store Program, The Strategic Training Triad for the
Retailer, and The Painting & Decorating Services Initiative. With
the success of these programs the Company remains competitive and
progressive in today’s marketplace as The Colour Experts – a claim that
traces to Betty Moore, (our first spokesperson), in the 1950s, the
introduction of Moor-O-Matic custom colours in the 1960s, and Moore’s
Colour Matching System in the 1970s, a world first!
we are proud that this year, Benjamin Moore has been recognized as
Canada's most trusted brand of paint. This recognition was received as
part of an independent research and public opinion poll conducted by
Readers Digest and Ipsos-Reid Canada, one of North America's leading
independent research and public opinion firms.
Research and Development
Moore & Co., Limited consistently delivers the quality that
customers know and rely on thanks to the rigorous and ongoing
scientific testing of all of its products.
than one hundred chemists, chemical engineers, technicians and support
staff maintain Benjamin Moore's stringent product standards. They also
develop new products. Our technical staff operates out of ten
team-based laboratories at the company's 80,000-sq.ft. Technical &
Each lab, equipped
with state-of the art instruments, focuses on a specific area of
coating expertise. Together, they develop all Benjamin Moore paint
formulas. All the laboratories work with our manufacturing plants and
marketing department to address the varied needs and demands of the
professional, commercial, industrial and do-it-yourself markets.
Analytic Laboratory uses sophisticated instruments and technologies to
analyze new and existing Benjamin Moore paint formulations as well as
those of other manufacturers.
Evaluations Laboratory tests Benjamin Moore's exterior products, as
well as competitive brands, at two testing stations. Weather extremes
work their worst on over 20,000 exposed test panels painted (or
stained) for up to 15 years. The panels are analyzed to maintain
existing formulations or develop new ones. Competitive product claims
are tested in this lab as well.
Process Lab audits the quality of all Benjamin Moore products. This is
in addition to the batch-testing conducted on products coming off the
production line every day at each Benjamin Moore plant.
Latex Coatings Laboratory and the Solvent Coatings Laboratory develop
new latex- and solvent-based coatings. They also continually test and
enhance the performance capabilities of existing products while
ensuring that these products meet or exceed environmental regulations,
customer expectations, and stringent company standards.
Industrial Maintenance Finishes Laboratory develops high-performance
coatings designed to fight corrosion in industrial applications, such
as in factories, on tanks, etc.
Laboratory is where most of the actual Benjamin Moore research takes
place. It is here that almost all of the binders used in our products
are developed and/or improved. Most paint companies buy their polymers
from outside sources. But our in-house production provides superior
quality assurance by allowing us to tailor binder formulations for our
The Colour Assurance
Laboratory provides factory standards that ensure the consistency of
Benjamin Moore's ready-mixed colours. These standards are distributed
to all plants. This lab also monitors the accuracy of all the chips on
the Benjamin Moore colour cards.
Technology Laboratory developed the industry's first computerized
colour matching system, which became the industry's standard and
continues to enhance our colour matching capabilities. Here, scientists
review and evaluate new colour matching equipment and technologies.
Colour Development Laboratory maintains the prescriptions for colours,
and periodically reexamines formulas for existing colours and develops
formulas for new colours.
At our Exterior
Testing Facility, more commonly known as the Test Farm, we evaluate the
performance of over 25,000 coating samples as they do battle with
Vital Test Farm data can
be rapidly incorporated into the company’s day-to-day research and
development activities—it is literally just steps away from the labs
where Benjamin Moore paint is tested and formulated. The farm is easily
accessible to every Benjamin Moore chemist, making it a valuable source
of R&D inspiration. Chemists can visit the facility throughout the
day to gauge how their coatings are performing. Sales and marketing
staff also use the farm as an essential resource for product
In addition to the laboratories,
the Technical & Administrative Centre is also home to Benjamin
Moore's Product Information Centre, Information Resources Centre,
Corporate Engineering, Management Information Services and Regulatory